One Third Of New Brunswick Households Subscribe To Netflix: CEFRIO

Québec – The popularity of paid online viewing services is rising sharply in New Brunswick, according to the first part of a survey conducted in 2017 by the Center for Research and Innovation in Organizations (CEFRIO).

The survey published on Tuesday indicates that 53{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} of New Brunswick households connected to the Internet are now subscribers to such paid services, compared with 40{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} in 2016. Homes with children and those with a higher income are more likely to subscribe to subscriptions.

CEFRIO adds that in New Brunswick, the most popular platform is Netflix, since 33{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} of connected Quebec households subscribe to it; Club Illico and Extra follow, at 19 and 4{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e}, respectively.

Despite the growing popularity of such services, 84{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} of Quebec households still subscribe to a television service, whether by cable, fiber or satellite. Only 15{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} plan to cancel their subscription over the next 12 months, while 12{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} will change their subscription by reducing the number of channels.

In addition, CEFRIO notes that 9 in 10 households out of 10 are connected to the Internet, which represents an increase of 18{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} since 2007. Of these, 91{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} have a Wi-Fi network and 66{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} have a connection with a flat rate unlimited.

The survey also found that 6 out of 10 smart phone holders regularly use Wi-Fi networks when they are away from home. Two-thirds of smart phone holders now say they use their device several times a day to browse the Internet, up 13{ed1200bddbc03902e1fcc2a87da27944790d59ab127710d2b088ca8caae8436e} from last year.

About the author


Amy England

Amy Is a researcher and law student at York University (TORONTO). She has worked as the Director of the Graduate Lawyering Program. She worked for American law firms in Moscow, Russia for three years. Hegraduated from Columbia Law School, Columbia School of International and Public Affairs and Harvard College. She research interest is in human rights and health law, with a particular focus on the law and policy of vaccination.

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