One Third Of New Brunswick Households Subscribe To Netflix: CEFRIO

Québec – The popularity of paid online viewing services is rising sharply in New Brunswick, according to the first part of a survey conducted in 2017 by the Center for Research and Innovation in Organizations (CEFRIO).

The survey published on Tuesday indicates that 53% of New Brunswick households connected to the Internet are now subscribers to such paid services, compared with 40% in 2016. Homes with children and those with a higher income are more likely to subscribe to subscriptions.

CEFRIO adds that in New Brunswick, the most popular platform is Netflix, since 33% of connected Quebec households subscribe to it; Club Illico and Extra Tou.tv follow, at 19 and 4%, respectively.

Despite the growing popularity of such services, 84% of Quebec households still subscribe to a television service, whether by cable, fiber or satellite. Only 15% plan to cancel their subscription over the next 12 months, while 12% will change their subscription by reducing the number of channels.

In addition, CEFRIO notes that 9 in 10 households out of 10 are connected to the Internet, which represents an increase of 18% since 2007. Of these, 91% have a Wi-Fi network and 66% have a connection with a flat rate unlimited.

The survey also found that 6 out of 10 smart phone holders regularly use Wi-Fi networks when they are away from home. Two-thirds of smart phone holders now say they use their device several times a day to browse the Internet, up 13% from last year.

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